DETERMINANTS OF MUSLIM WOMEN ENTREPRENEURS VENTURE INTO ISLAMIC FRANCHISED PRESCHOOL EDUCATION BUSINESS IN SHAH ALAM, SELANGOR, MALAYSIA: A NARRATIVE ANALYSIS

Abstract

Muslim women are dominating the Islamic preschool industry, and their involvement is critical for the development of Muslim children. It is important to answer the research question of what the determinants are for Muslim women entrepreneurs in the Islamic preschool education business, as it can shed light on the motivations and factors that contribute to the success of the industry. It is notable that the women interviewed in the study did not have qualifications in preschool education but were still determined to proceed with their ventures. Their passion and patience, love for children, and meeting their own requirements were among the determinants that led to their interest in the industry. The Islamic curriculum and the business model of the franchise system were also determinants that contributed to the effectiveness of their businesses. It is also important to note that the women in the study were not primarily motivated by profit or making money in the industry. Instead, they believed in the continuous rewards from Allah and the positive impact that their work can have on Muslim children. Overall, the findings of the study suggest that passion, love for children, and a desire to meet personal and religious requirements are important determinants for Muslim women entrepreneurs in the Islamic preschool education business. These motivations, along with the effective franchise system and strong support from spouses, contribute to the success of the industry and its positive impact on Muslim children.