FACTORS INFLUENCING MOBILE BANKING ADOPTION: A STUDY ON MAURITANIAN UNDERGRADUATE STUDENTS

Abstract

This study investigates the factors influencing mobile banking adoption among Mauritanian undergraduate students. The research focuses on four key factors: perceived usefulness, perceived trust, perceived ease of use, and perceived risk. Quantitative data were collected through a structured questionnaire administered to a sample of undergraduate students. The collected data were analyzed utilizing the multiple regression models.  Results indicated that perceived usefulness, perceived trust, and perceived ease of use significantly influence mobile banking adoption among the student population. However, the study found that there is no effect of perceived risk on the intention towards adopting mobile banking among Mauritanian undergraduate students. The study concludes by discussing the implications of the findings for financial institutions and policymakers aiming to promote mobile banking adoption among university students in Mauritania.