THE ROLE & STRATEGY OF AMIL ZAKAH INSTITUTION TO IMPROVE AWARENESS OF ZAKAH PAYMENT IN INDONESIA: CASE STUDY OF RUMAH ZAKAT - YOGYAKARTA BRANCH

Abstract

Indonesia, the world's most populous Muslim country, faces pressing challenges like poverty, unemployment, and education quality. Zakah, a fundamental Islamic duty, seeks to redistribute wealth and boost productivity. Zakah's growth is notable, reaching approximately USD 1.4 billion in 2022, with the potential for USD 21.4 billion annually. Effective zakah management is pivotal for addressing poverty and social inequality, necessitating community-government collaboration. This study delves into the roles and strategies of Amil Zakah Institutions, focusing on Rumah Zakat (RZ) - Yogyakarta Branch, to enhance awareness and trust among Zakah payers. Employing qualitative methods, specifically the case study approach, the research extracts insights from literature reviews, field research, and interviews with administrators, zakah payers, and recipients. RZ adheres to Islamic Sharia and government regulations, emphasizing meticulous zakah asset management, regular audits, and transparent reporting. Their diverse methods encompass awareness campaigns through Friday sermons, social media, and informative materials to promote zakah contributions. RZ's pivotal role underscores the importance of precise planning in zakah collection, distribution, and reporting for effective zakah management. This research aims to illuminate the strategies employed by amil zakah institutions, like RZ, and their significance in fulfilling their Islamic mission and benefiting the Muslim community.