THE INFLUENCE OF BUSINESS ADVISORY SERVICES ON YOUTH AND WOMEN ENTREPRENEURS TOWARDS POVERTY REDUCTION IN THE GAMBIA

Abstract

This study examines the critical role of business advisory services (BAS) in fostering youth entrepreneurship and reducing poverty in The Gambia. BAS provide essential support to emerging entrepreneurs through guidance on marketing strategies, financial management, business planning, and operational efficiency, thereby addressing significant knowledge and resource gaps. These services are particularly important for women and youth, who often face barriers such as limited access to finance, inadequate training and education, weak government policies, and insufficient access to relevant information. Given that youths aged 15–35 represent more than 68% of The Gambia’s population, the promotion of entrepreneurship is vital for employment creation and sustainable economic growth. The research employed a survey method with descriptive statistics to generate accurate data analysis. Closed-ended questions were used to collect systematic and quantitative responses. The study specifically explored the impact of government policies on youth entrepreneurship and poverty alleviation. Findings reveal that BAS provided by government institutions, including the National Enterprise Development Initiative (NEDI) and the Gambia Investment & Export Promotion Agency (GIEPA), significantly enhanced entrepreneurial performance. Entrepreneurs reported improvements in employment creation, sales growth, product quality, and cash flow management. However, challenges such as the sustainability of businesses, irregular migration, and the desire for overseas employment continue to hinder youth entrepreneurship. Many young Gambians still aspire to migrate to Europe and America for better opportunities, undermining local entrepreneurial growth. The study concludes that BAS are indispensable for guiding entrepreneurs in starting, running, and sustaining successful ventures, ultimately contributing to poverty reduction and economic resilience.

Keywords: Entrepreneurship, Youth, Development, Education, Training, Government, Policy, BAS.